Managed and produced a high-impact brand activation at SXSW in partnership with Australia House, showcasing a fully interactive booth experience. The activation featured free flash tattoos by a local tattoo artist, custom-designed merch totes by Austin-based illustrator Daphna Sebbane, and branded vouchers offering a complimentary first session. I led strategy, creative development, and end-to-end event production—overseeing concept ideation, partnership alignment, on-site logistics, and experiential storytelling to drive engagement and brand awareness among a culturally curious audience.