MADDY LYON
Creative Project Manager & Marketing Campaign Manager

About

I’m a romantic. A friend. A comedian. A storyteller. A thinker. A doer. A aunt. A dreamer. A yogi. A runner. A cook. A ball of energy. A strategist. A campaign manager.

For me, it is about finding the tiny details, crafting a story, being the vision behind that story and making it come to life as creative. I seek out those relatable and raw moments in life and am passionate about turning these moments into content. I never forget the details. I never forget the deadline.

I’m a creative project manager and marketing campaign lead at heart—with a deep love for turning ideas into impactful, on-brand experiences.

With a background in brand marketing and creative production, I specialize in leading campaigns from concept to launch—bringing structure to creative ideas and ensuring consistency across every touchpoint. I thrive at the intersection of strategy and execution, managing timelines, budgets, and cross-functional teams to deliver thoughtful, high-quality work that resonates.

I’ve led large-scale, multi-channel campaigns across digital, social, experiential, and in-store environments—partnering closely with creatives, strategists, and stakeholders to bring cohesive brand stories to life.

I’m especially drawn to brands rooted in wellness and intentional living. My training through the Institute of Integrative Nutrition shapes how I approach my work, with a focus on authenticity, clarity, and creating experiences that genuinely connect.

What fuels me most is collaboration. I believe the best work comes from bringing the right people together and creating space for ideas to evolve. Whether I’m leading a campaign or refining the final details, I care deeply about crafting work that feels both meaningful and well-made.

Also: yogi, foodie, cat mom, beauty enthusiast, and forever curious human.

Former Positions

Freelance Creative Project Manager at Bakery

Senior Brand Manager at Removery

Marketing Manager at Prophet

Senior Project Manager at Wunderman Thompson

Marketing Manager at Dolce Vita

Campaign Manager/Producer at Coveteur

Account Executive at Havas Worldwide

Education

B.A Communication - University of Maryland

Licensed Health Coach - Institute of Integrative Nutrition

Certified in Nutrition Science - Cornell University